Monday, June 9, 2008

customer madness. type -1

hey guys......
today i will tell you from my perspective and also maybe from your's perspective some of the customers we face in our daily life if we are from field of marketing.......
yes the very word marketing which defines in inner meaning to half of the people the way of telling lie to customers to sell products to them in a smiling manner....... but marketing is not always the art of telling lies and selling products to people or say customers.........it is pure honesty also on how much you yourself love the product you market that you recommend your customers to buy... here i will present the type of customers we come across on our field of credit cards.........

as soon as the word credit cards come in mind, the normal customer feels a plastic card aimed at making them moneyless in a month depending on the bank it endorses......hehehehe well no excuses here but some customers are so smarter then the bank that they just.... ok forget all these . let me point out some type of customers. who knows me or you could also fall in this category......

customer no 1- middle class mentality.....
this customer comes from a typical middle class mentality . hum do or hamare do. baaki dujaa naa koi..... hehehehe.
when you go to their home and present the application form for filling up their credit card details , you will see a sense of alertness in their faces as if we have came to take back their entire savings. they take up the form, study it... and try to comment in style of a genius like they know it all ...... that why the give in period is 20 to 40 days instead of 45 days.... if they have one credit card already , they would compare it with this new prospect of how it will give benefit to them even more..... then say," ek kaam karo na dost.... leave the application form here today.... we will study it and give it tomorrow or in a day or two" as if they are studying a will of a person....
other dialogue you expect is " we already have this card right now and so dont think of taking this new one for another 2 years.."..... you are keep wondering if they are talking about their kids that we have one kid right now and dont think of having another kid in 2 years until he grows up....
then they will complain of the inflation growing up and how banks cheat customers like them and how they are the only persons in the whole world who gets shitted out from rest of the group to get cheated...
and if they decide to take another card after all then they fill and give the required documents in a way as if they are giving the world bank a loan themselves and are doing an obligation on us...
" thiiiiiik hai, tum kehte ho to le lete hai.... lekin card aachha hona chahiye... varna tumhe vaapis de denge use karke...." who is going to give the due amount back to the bank... aapke dadaaji?"

by that time you get enough hint that this customer is just wasting your time so you just say yes sir, ok sir and leave quickly as soon as possible. but one thing worth praising on them is they sure know how to serve a stranger in the house even if there is no water available they will offer you something else to refresh you.....

type 2 customer madness coming up in short time.... guys

1 comment:

arpit said...

Really good work!! Keep it up..